The British fashion label Missguided unveiled its latest campaign on Monday, which features the "Official Babe" in a range of bodysuits, body-con dresses and swimsuits, including that iconic red, high-cut style.
Plus it looks like the PETA activist is paying homage to the 1999 VMAs, where she showed up wearing an enormous pink furry hat. And her famous bodysuits.
So why did Missguided choose Pamela Anderson to be the next face of their brand? Well the company's founder explains in a press release that,
"Pamela's like our Missguided spirit animal—she embodies our brand attitude and resonates with a large proportion of our audience who grew up in 90s."
Go on Missguided now, take a look at the dresses, bodysuits, bodycons, swimsuits and many more. Who knows your spirit animal might be similar to Pamela Anderson's. Go and have a cheeky look and maybe be cheekier and buy one item. Go Go Go!
Missguided have had other stars to be the face of their campaign, like singer Pia Mia and singer and actress Nicole Sherzinger. Take a look below at their campaigns.
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