It seems that the actor has been the face of the Dior Homme fragrance since 2012.
The German fashion designer often sits front row at the label's ready-to-wear shows and routinely photographs its campaigns, most recently for the spring 2016 season.
It is seen that Robert goes for a moody shot. The shot has been described to be Robert going back to his Twilight character as he stares broodingly into the camera lens.
The second shot he's in a relaxed check shirt and a pair of aviator sunglasses as he chills on a sofa.
Sidney Toledano, the chief executive officer of Christian Dior Couture talked about how they approached Robert etc.
"We approached Robert Pattinson for the Dior Homme autumn 2016 campaign,"
"He was already the face of the Dior Homme Fragrance and he was thrilled to be also the face for fashion."
"When we told him that Karl Lagerfeld was going to shoot the campaign, Robert was even more enthusiastic and indeed, the campaign is perfectly reflecting the spirit of Dior Homme."
Then Robert recently told Numero Homme Magazine about life after the Twilight saga.
He told the publication: "I imagine the audience kept a certain image of me. I always feel like I have to prove myself."
"I did not have enough lead roles to make the people forget about it or to see me any differently. Waiting for that, I follow my path, with the constant reminder to diversify myself."
He also admits it took "years to digest" the success and he "did not have a career plan".
The star is also dating singer FKA Twigs. It's also rumored that the couple might be getting married too. Looks like Kristen Stewart missed out.
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